THE BIRTH OF COOL : THE T SHIRT AS A MEDIA MEDIUM
- Nov 2, 2018
- 1 min read
T Shirts were originally worn in the early 19th century , the US Navy issued them as undergarments between 1898 and 1913. The word T Shirt was in the Merriam Webster dictionary by 1920.
CINEMA AS A ICONIC FASHION MEDIUM
The early years of modern movies.
Marlon Brando began the birth of cool when he appeared in a T Shirt in A Street Car Named Desire a play in 1947 then a film in 1951.
Actor James Dean 1931 - 1955 made the fashion look cooler
The king of acting T Shirt cool was probably Steve Mc Queen 1930 - 1980
The first image to appear on a T Shirt was a promotion for the film The Wizard of Oz 1939
The first text on a T Shirt 1942 Life Magazine
After screen printing was invented in 1959 this fashion icon was well establised as a cheap wearable global message medium.
Some popular T Shirt designs
Environmental Messages
Almost any message can be transfered to a T Shirt to make it personally endorsed by the wearer.
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