ASPECT RATIO : VISUAL LITERACY & TECHNOLOGY

THE SHAPE OF VISUAL INFORMATION TECHNOLOGY

PINK FLOYD CONCERT SCREEN

ASPECT RATIO

16:9 ratio becomes the industry standard for screens on devices

for visual reproduction of a video imagery.

It was a compromise between 4:3 ratio that Thomas Edison had used in 1892 for sprocket perforation of film stock, and the Hollywood preference for 2.39 :1 ratio for epic landscape images.

Early TV's used a 4:3 or 1.33 : 1 screen geometry

The human eye most scanned field of vision is approximately the same ratio

CINEMA

2.2O:1

THE NEW HD DEVICE STANDARD IS 16:9 ASPECT RATIO

SOME PHONES HAVE 18:9 AS A FULL SCREEN VIEWING

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THE AESTHETICS OF VISUAL LANGUAGE

COMPOSITION WITHIN THE FRAME

RULE OF THIRDS IN PAINTING - PHOTOGRAPHY & CINEMATOGRAPHY

POV IS DEPENDENT ON WHERE THE CAMERA IS PLACED

and restricted to

FRAME GEOMETRY

EXCEPT IN 36O VIDEO

POV IS EXPANDED TO 36O DEGREES OF VIEWING

BUT WE ARE STILL WITHIN A FRAME OF VIEWING

NOW THAT THE VIEWER HAS CONTROL WITH 36O

WHAT HAPPENS TO IMAGE COMPOSITION ?

THE CHANGING ASPECT RATIO IN CINEMA

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